I'm currently reading an interesting book called "Wikinomic - How Mass Collaboration Changes Everything" - http://www.amazon.com/Wikinomics-Mass-Collaboration-Changes-Everything/dp/1591841380/ref=pd_bbs_sr_1/103-7495270-3472619?ie=UTF8&s=books&qid=1193428663&sr=8-1 and it talks...